About Us

cCherie, LLC

Brands That Inspire and Encourage.

More than just magazines, more than products ... cCherie is a new family of brands. Our brands are world-renowned; they have always been household names.

Through Our Brands cCherie is an international company that sells magazines, books, motorcycle products, apparel, accessories, and organizes the largest custom motorcycle events. 

The company partners with more than 3,000 small business specialty stores in the United States, Canada, the United Kingdom, and other countries, and its brands are sold in retail chain stores, grocery stores, book stores and other locations worldwide. The company's products are also available online through its various branded stores and mobile apps. 

Although we are primarily known for the magazines we sell, our power as brands extends much further. Together and individually, these brands have come to represent an aspirational lifestyle — a way of life. Our brands help customers build custom motorcycles. They encourage customers to think outside the box of what's normal and indulge themselves and to add a dash of fantasy and fun to their everyday lives. Our brands invites customers into a whole new world of motorcycles and a lifestyle.

Our leading brand ... The Horse BackStreet Choppers offers a 360º vision of the custom motorcycle lifestyle. We provide readers with a direct connection to expertise and ideas from the in uencers and leaders of the motorcycle industry. We’ve created a community and support system full of creativity for readers to use as a primary resource. The Horse BackStreet Choppers has the audience, the content, resources and platforms to reach every corner of the world.

Our readers are serious bikers and come from all walks of life. Doctors, lawyers, judges, tradesmen, manufacturers and blue-collar laborers all make up our readership base. The person who reads The Horse BackStreet Choppers is the kind of person who prides himself as an independent thinker, not afraid to experiment and be different. The Horse BackStreet Choppers is not just a lifestyle magazine, but rather a source of information and inspiration to a readership thirsty for a well- articulated magazine they can relate to. Reader communication is key to our success.


  • Median age: 42
  • Age range: 25-64
  • Married: 81%
  • Education: 93% Post HS
  • Average household income: $62,567
  • Motorcycles per family: 2
  • Those that work on their own motorcycles: 82% 
  • Harley-Davidson owners: 32%
  • Non-American motorcycle Owners: 68%
  • Live in or near a major city: 72%
  • Online Shopping & Mobile App: Men 36% / Women 64% 
  • Mobile App: Men 54% / Women 46% 
  • Print Magazines: Men 90% / Women 10%
  • Calendars: Men 95% / Women 5%
  • Events: Men 70% / Women 30%